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" Effective internal communication / "
Lyn Smith with Pamela Mounter
| Document Type
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BL
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| Record Number
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704018
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| Doc. No
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b526207
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| Main Entry
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Smith, Lyn
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| Title & Author
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Effective internal communication /\ Lyn Smith with Pamela Mounter
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| Publication Statement
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London ;Sterling, VA :: Kogan Page [in association with] Chartered Institute of Public Relations,, 2005
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| Series Statement
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PR in practice series
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| Page. NO
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xiv, 226 p. :: ill. ;; 24 cm
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| ISBN
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0749439483
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| Bibliographies/Indexes
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Includes bibliographical references (p. 216-218) and index
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| Contents
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Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the internal communication function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face to face -- The creative aspects : writing, editing and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communication : the future
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| Subject
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Communication in management
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| Subject
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Public relations
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| Dewey Classification
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658.4/5
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| LC Classification
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HD30.3.S577 2005
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| Added Entry
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Mounter, Pamela
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