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" Subject to change : "
Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens
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BL
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| Record Number
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705185
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| Doc. No
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b527374
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| Title & Author
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Subject to change : : creating great products and services for an uncertain world /\ Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens
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| Edition Statement
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First edition
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| Publication Statement
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Sebastopol, CA :: O'Reilly Media,, 2008
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| Page. NO
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viii, 178 pages :: illustrations ;; 23 cm
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| ISBN
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0596516835
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: 9780596516833
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| Notes
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"Adaptive Path"
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| Abstract
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"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website
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| Subject
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Business planning
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Consumer behavior
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Consumers-- Attitudes
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New products-- Management
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Product management
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| Dewey Classification
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658.5/75
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| LC Classification
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TS170.S83 2008
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| Added Entry
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Merholz, Peter
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| Added Entry
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Adaptive Path
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