| Document Type
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BL
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| Record Number
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705577
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| Doc. No
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b527766
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| Main Entry
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Schneider, Gary P.,1952-
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| Title & Author
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Electronic Commerce /\ Gary P. Schneider.
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| Edition Statement
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Ninth Edition.
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| Publication Statement
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Boston, MA :: Course Technology Cengage Learning,, copyright 2011.
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| Page. NO
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xxiv, 627 pages :: illustrations (chiefly color) ;; 23 cm.
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| ISBN
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0538469242 (student edtion)
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: 0538471948 (instructor edition)
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: 9780538469241 (student edition)
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: 9780538471947 (instructor edition)
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction to Electronic Commerce -- Technology Infrastructure: The Internet and the World Wide Web -- Selling on the Web: Revenue Models and Building a Web Presence -- Marketing on the Web -- Business-to-Business Activities: Improving Efficiency and Reducing Costs -- Social Networking, Mobile Commerce, and Online Auctions -- The Environment of Electronic Commerce: Legal, Ethical and Tax Issues -- Web Server Hardware and Software -- Electronic Commerce Software -- Electronic Commerce Security -- Payment Systems for Electronic Commerce -- Planning for Electronic Commerce.
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| Subject
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Business enterprises-- Computer networks.
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| Subject
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Electronic commerce.
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| Subject
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Electronic data interchange.
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| Subject
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Internet marketing.
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| LC Classification
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HF 5548.32.S35 2011
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