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" Small business management : "
Timothy S. Hatten
| Document Type
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BL
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| Record Number
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705582
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| Doc. No
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b527771
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| Main Entry
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Hatten, Timothy S
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| Title & Author
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Small business management : : entrepreneurship and beyond /\ Timothy S. Hatten
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| Edition Statement
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5th ed
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| Publication Statement
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Mason, OH :: South-Western Cengage Learning,, c2012
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| Page. NO
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xxiii, 504 p. :: col. ill. ;; 26 cm
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| ISBN
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0538453141
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: 9780538453141
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Pt. 1. The challenge -- Small business : An overview -- Small business management, entrepreneurship, and ownership -- Pt. 2. Planning in small business -- Social responsibility, ethics, and strategic planning -- The business plan -- Pt. 3. Early decisions -- Franchising -- Taking over an existing business -- Starting a new business -- Pt. 4. Financial and legal management -- Accounting records and financial statements -- Small business finance -- The legal environment -- Pt. 5. Marketing the product or service -- Small business marketing : Strategy and research -- Small business marketing : Product -- Small business marketing : Place -- Small business marketing : Price and promotion -- Pt. 6. Managing small business -- International small business -- Professional small business management -- Human resource management -- Operations management
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| Abstract
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"Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage." -- Page 4 of cover
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| Subject
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Small business-- Management
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