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" Pre-commerce : "
Bob Pearson with Dan Zehr
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BL
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| Record Number
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706951
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| Doc. No
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b529140
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| Main Entry
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Pearson, Bob,1962-
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| Title & Author
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Pre-commerce : : how companies and customers are transforming business together /\ Bob Pearson with Dan Zehr
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| Edition Statement
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1st ed
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| Publication Statement
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San Francisco :: Jossey-Bass,, [2011]
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, ©2011
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| Page. NO
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x, 310 pages :: illustrations,; 24 cm
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| ISBN
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0470928441
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: 9780470928448
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started
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| Subject
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Consumer behavior
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Customer relations-- Technological innovations
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Internet marketing
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Social media-- Economic aspects
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| Dewey Classification
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658.8/12
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| LC Classification
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HF5415.32.P43 2011
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| Added Entry
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Zehr, Dan
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