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" Twitter marketing "
Hollis Thomases
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BL
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| Record Number
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707011
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| Doc. No
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b529200
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| Main Entry
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Thomases, Hollis,1965-
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| Title & Author
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Twitter marketing : an hour a day /\ Hollis Thomases
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| Publication Statement
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Indianapolis, Ind. :: Wiley Pub.,, c2010
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| Series Statement
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Serious skills
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| Page. NO
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1 online resource (xxiii, 478 p.) :: ill., maps
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| ISBN
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0470562269
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: 9780470562260
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9780470562260
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| Notes
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Description based on print version record
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Includes index
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| Contents
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Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter
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| Abstract
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"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform"--Resource description page
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| Subject
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Business communication
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| Subject
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Internet marketing
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| Subject
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Online social networks
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| LC Classification
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HF5415.1265.T53 2010
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| Added Entry
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Ohio Library and Information Network
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