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" The power of framing : "


Document Type : BL
Record Number : 707024
Doc. No : b529213
Main Entry : Fairhurst, Gail Theus,1951-
Title & Author : The power of framing : : creating the language of leadership /\ Gail T. Fairhurst
Publication Statement : San Francisco :: Jossey-Bass,, 2010
: , 2010, ©2011
Series Statement : The Jossey-Bass Business & management series
Page. NO : xxi, 266 pages ;; 25 cm
ISBN : 0470494522
: : 9780470494523
Notes : Revised edition of: The art of framing
Bibliographies/Indexes : Includes bibliographical references (pages 239-2550 and index
Contents : The reality of framing -- The skill of framing -- The science of framing -- The art of framing -- The emotion of framing -- The ethics of framing -- The leadership context of framing -- The applications of framing
Abstract : "This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts"--
Subject : Communication in management
Subject : Interpersonal communication
Subject : Leadership
Dewey Classification : ‭658.4/092014‬
LC Classification : ‭HD57.7‬‭.F356 2011‬
Added Entry : Fairhurst, Gail Theus,1951-
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