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" The social network business plan : "
David Silver
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BL
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| Record Number
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707040
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| Doc. No
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b529229
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| Main Entry
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Silver, A. David, (Aaron David),1941-
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| Title & Author
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The social network business plan : : 18 strategies that will create great wealth /\ David Silver
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| Publication Statement
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Hoboken, N.J. :: John Wiley,, c2009
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| Page. NO
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xxxi, 191 p. :: ill. ;; 24 cm
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| ISBN
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0470419830 (cloth)
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: 9780470419830 (cloth)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 179-180) and index
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| Contents
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Eighteen sustainable revenue channels -- Your recommender community as theater -- Mimic the bakers and copy Starbucks -- Why not start five simultaneously? -- Loyalty and passion builders -- Disruption : the sumptuous impertinence -- Should you sell, or are you having too much fun? -- Wrap-up
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| Abstract
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"In The Social Network Business Plan, venture capital guru and Smart Start-Ups author David Silver reveals eighteen cutting-edge methods for generating income from social networking web sites - none of which involve advertising, and all of which really work." "Silver's premise is simple: There is a lot of money to be made by getting smart people talking about something that has commercial value and then selling their anonymized conversations to vendors. He goes on to reveal how all parties benefit from these arrangements, who gets paid and how much, how you get these smart people to start talking, and why vendors will pay to overhear these conversations." "At the core of each winning business model is the recommender online community, arguably the most powerful and disruptive force to emerge in the information age. These groups have already begun shaking up the advertising, marketing, sales, and public relations industries, and their influence is growing. Social networks are having a tectonic effect on several industries by shifting the power from the producer to the customer, or what is known as oligopsony power. Any savvy entrepreneur or investor who wants to get a jump on this emerging trend needs to understand the power of these groups and discover ways to tap it. This revolutionary guide helps you do just that." --Book Jacket
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| Subject
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Business planning
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| Subject
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Social networks
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| LC Classification
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HD30.28.S4344 2009
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