|
" Web analytics "
Avinash Kaushik
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
707099
|
| Doc. No
|
:
|
b529288
|
| Main Entry
|
:
|
Kaushik, Avinash
|
| Title & Author
|
:
|
Web analytics : an hour a day /\ Avinash Kaushik
|
| Publication Statement
|
:
|
Indianapolis, Ind. :: Wiley Pub.,, c2007
|
| Series Statement
|
:
|
Serious skills
|
| Page. NO
|
:
|
1 online resource (xxxiii, 443 p.) :: ill
|
| ISBN
|
:
|
0470130652
|
|
|
:
|
: 9780470130650
|
|
|
:
|
9780470130650
|
| Notes
|
:
|
Description based on print version record
|
|
|
:
|
Includes index
|
| Abstract
|
:
|
"Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line"--Resource description page
|
| Subject
|
:
|
Internet marketing
|
| Subject
|
:
|
Internet users-- Statistics-- Data processing
|
| Subject
|
:
|
Web site development
|
| Subject
|
:
|
Web usage mining
|
| LC Classification
|
:
|
ZA4235.K38 2007
|
| Added Entry
|
:
|
Ohio Library and Information Network
|
| |