| Document Type
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BL
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| Record Number
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711024
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| Doc. No
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b533213
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| Main Entry
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Hopkins, Gary,1956-
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| Title & Author
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Star-spangled soccer : : the selling, marketing and management of soccer in the USA /\ Gary Hopkins.
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| Publication Statement
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Basingstoke ;New York :: Palgrave Macmillan,, 2010.
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| Page. NO
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xiv, 330 pages :: illustrations ;; 25 cm
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| ISBN
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0230239730 (hbk.)
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: 9780230239739 (hbk.)
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| Notes
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Includes index.
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| Contents
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You're playing the World Cup where? -- Selling soccer to America, the World Cup years! -- World Cup 1994: everyone's a fan -- Soccer goes professional: the launch of Major League Soccer -- Back from the brink -- Soccer United marketing -- The agents arrive: there must be money somewhere...or is there? -- Pony tails and dollars: "anything a man can do" -- The "business" of youth soccer -- Viva futbol/viva Mexico! -- Young Americans: transfers and lost dollars -- Soccer on American television...it's bigger than American Idol -- The making of a soccer nation -- The World Cup returns.
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| Abstract
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'Star-Spangled Soccer' traces the development of soccer in the USA. It tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
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| Subject
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Soccer-- United States-- History.
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| Subject
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Soccer-- United States-- Management.
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| Subject
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Soccer-- United States-- Marketing.
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