| Document Type
|
:
|
BL
|
| Record Number
|
:
|
711055
|
| Doc. No
|
:
|
b533244
|
| Main Entry
|
:
|
Chobanova, Yordanka,1980-
|
| Title & Author
|
:
|
Strategies of multinationals in Central and Eastern Europe : : innovation systems and embeddedness /\ Yordanka Chobanova
|
| Publication Statement
|
:
|
Houndmills, Basingstoke, Hampshire ;New York, NY :: Palgrave Macmillan,, 2009
|
| Page. NO
|
:
|
xvi, 269 p. :: ill. ;; 23 cm
|
| ISBN
|
:
|
0230230555 (hardback)
|
|
|
:
|
: 9780230230552 (hardback)
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index
|
| Contents
|
:
|
Machine generated contents note: PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion
|
| Abstract
|
:
|
"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher
|
| Subject
|
:
|
Food industry and trade-- Europe, Central
|
| Subject
|
:
|
Food industry and trade-- Europe, Eastern
|
| Subject
|
:
|
International business enterprises-- Europe, Central
|
| Subject
|
:
|
International business enterprises-- Europe, Eastern
|
| Dewey Classification
|
:
|
664.0068/4
|
| LC Classification
|
:
|
HD9015.E782C48 2009
|