Document Type
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BL
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Record Number
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711055
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Doc. No
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b533244
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Main Entry
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Chobanova, Yordanka,1980-
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Title & Author
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Strategies of multinationals in Central and Eastern Europe : : innovation systems and embeddedness /\ Yordanka Chobanova
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Publication Statement
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Houndmills, Basingstoke, Hampshire ;New York, NY :: Palgrave Macmillan,, 2009
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Page. NO
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xvi, 269 p. :: ill. ;; 23 cm
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ISBN
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0230230555 (hardback)
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: 9780230230552 (hardback)
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Bibliographies/Indexes
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Includes bibliographical references and index
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Contents
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Machine generated contents note: PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion
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Abstract
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"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher
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Subject
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Food industry and trade-- Europe, Central
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Subject
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Food industry and trade-- Europe, Eastern
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Subject
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International business enterprises-- Europe, Central
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Subject
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International business enterprises-- Europe, Eastern
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Dewey Classification
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664.0068/4
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LC Classification
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HD9015.E782C48 2009
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