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" Advertising in the age of persuasion : "
Dawn Spring
| Document Type
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BL
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| Record Number
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711114
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| Doc. No
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b533303
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| Main Entry
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Spring, Dawn
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| Title & Author
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Advertising in the age of persuasion : : building brand America 1941-1961 /\ Dawn Spring
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| Edition Statement
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1st ed
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| Publication Statement
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New York :: Palgrave Macmillan,, 2011
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| Page. NO
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x, 235 p. ;; 22 cm
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| ISBN
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0230116949
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: 9780230116948
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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"Persuaders in the public interest" -- "Miracle, U.S.A." -- The Brand Names Foundation's "Worthwhile community activity" -- "Advertising : a new weapon in the worldwide fight for freedom" -- Saving the world through religious revival -- "The Crusade for Freedom" -- One nation, one world with television -- "The conscience of America" and "The arsenal of persuasion"
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| Abstract
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During the 1940s and 1950s, American advertisers made themselves vital to corporate, media, governmental, and religious institutions. They envisioned an American-led global consumer order, supported by advertising-based media, where brands took precedence over the corporations that owned them, and advertising, propaganda, and public relations became indistinguishable. This study traces the remarkable story of how advertisers sought to ensure that they remained significant players in the postwar global order, building relationships with the federal government and national security agencies and developing an infrastructure for disseminating persuasive information that continues to define our media landscape. --Book cover, p. [4]
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| Subject
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Branding (Marketing)-- United States-- History-- 20th century
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Consumption (Economics)-- United States-- History-- 20th century
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Free enterprise-- United States-- History-- 20th century
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| Dewey Classification
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659.10973/09045
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| LC Classification
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HF5415.1255.S67 2011
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