رکورد قبلیرکورد بعدی

" Marketing competences and strategic flexibility in China / "


Document Type : BL
Record Number : 711228
Doc. No : b533417
Main Entry : Wang, Yonggui
Title & Author : Marketing competences and strategic flexibility in China /\ Yonggui Wang and Richard Li-Hua
Publication Statement : Basingstoke [England] ;New York :: Palgrave Macmillan,, 2007
Page. NO : xvi, 261 p. :: ill. ;; 23 cm
ISBN : 9780230013506 (cloth)
Bibliographies/Indexes : Includes bibliographical references (p. 222-246) and indexes
Contents : Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence
Subject : Corporate culture-- China
Subject : Industrial management-- China
Subject : China, Commerce
Dewey Classification : ‭658.4/0120951‬
LC Classification : ‭HD70.C6‬‭W36 2007‬
Added Entry : Li-Hua, Richard,1958-
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