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" Innovation : "
Mark Dodgson and David Gann
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BL
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| Record Number
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711832
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b534021
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| Main Entry
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Dodgson, Mark,1957-
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| Title & Author
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Innovation : : a very short introduction /\ Mark Dodgson and David Gann
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| Publication Statement
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Oxford ;New York :: Oxford University Press,, 2010
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| Series Statement
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Very short introductions
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| Page. NO
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1 online resource (xii, 148 pages) :: illustrations
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| ISBN
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0191573280
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: 0191777536
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: 9780191573286
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: 9780191777530
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0199568901
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9780199568901
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| Bibliographies/Indexes
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Includes bibliographical references (pages 142-143) and index
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| Abstract
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"What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed - largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future"--Jacket
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| Subject
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Technological innovations.
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| Dewey Classification
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338.064
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| LC Classification
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T173.8.D63 2010eb
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| Added Entry
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Gann, David.
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| Added Entry
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Ohio Library and Information Network.
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