| Document Type
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BL
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| Record Number
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712328
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| Doc. No
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b534517
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| Main Entry
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Loeb, Lori Anne
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| Title & Author
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Consuming angels : : advertising and Victorian women /\ Lori Anne Loeb
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| Publication Statement
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New York :: Oxford University Press,, 1994
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| Page. NO
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xii, 224 pages :: illustrations ;; 25 cm
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| ISBN
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0195085965
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: 9780195085969
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| Bibliographies/Indexes
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Includes bibliographical references (pages 203-218) and index
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| Contents
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1. Victorian Consumer Culture -- 2. Commercial Interpretations of the Domestic Ideology -- 3. Progress in the Victorian Advertisement: Productive Engines and Consuming Conflagrations -- 4. Heroes for Sale -- 5. Anxiety in the Victorian Advertisement: Evangelical Forms and Material Deliverers -- 6. Community and the Individual -- 7. Social Emulation and Mass Consumption: Elitism or Material Democratization? -- 8. Conclusion
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| Abstract
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Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers
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Since advertisements appealed to female as well as male consumers, Lori Anne Loeb argues that on some level these advertising images must have touched on the Victorian woman's perception of herself as a powerful force in the home. And she finds in the Victorian conception of heroism democratic aspirations that reveal the origins of the twentieth-century's democracy of consumption, a society held together by a shared culture of consumerism
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Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all
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This richly researched book will appeal to historians, students, and anyone interested in examining the prominent role advertising played in reflecting and shaping Victorian social values and ideals
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| Subject
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Advertising-- Social aspects-- Great Britain-- History-- 19th century
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| Subject
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Social values-- Great Britain-- History-- 19th century
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| Subject
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Women consumers-- Great Britain-- History-- 19th century
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| Subject
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Great Britain, Social conditions, 19th century
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| Dewey Classification
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659.1/042/094109034
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| LC Classification
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HF5813.G7L63 1994
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