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" Presenting to win : "
Jerry Weissman
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BL
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| Record Number
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712589
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| Doc. No
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b534778
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| Main Entry
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Weissman, Jerry
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| Title & Author
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Presenting to win : : the art of telling your story /\ Jerry Weissman
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| Edition Statement
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Updated and expanded edition
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| Publication Statement
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Upper Saddle River, N.J. :: FT Press,, [2009]
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, ©2009
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| Page. NO
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xxxiii, 252 pages :: illustrations ;; 24 cm
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| ISBN
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0137144172 (hardback : alk. paper)
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: 9780137144174 (hardback : alk. paper)
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| Notes
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Includes index
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| Contents
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Introduction: The wizard of aaaahs -- You and your audience -- The power of the WIIFY [What's In It For You] -- Getting creative : the expansive art of brainstorming -- Finding your flow -- Capturing your audience immediately -- Communicating visually -- Making the text talk -- Making the numbers sing -- Using graphics to help your story flow -- Bringing your story to life -- Customizing your presentation -- Animating your graphics -- The virtual presentation -- Pitching in the majors
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| Abstract
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Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly... discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience. Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn. -- Book jacket
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| Subject
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Business communication
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| Subject
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Business presentations
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| Dewey Classification
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651.7/3
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658.452
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| LC Classification
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HF5718.22.W45 2009
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