|
" Marketing in the moment : "
Michael Tasner
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
712599
|
| Doc. No
|
:
|
b534788
|
| Main Entry
|
:
|
Tasner, Michael Scott,1984-
|
| Title & Author
|
:
|
Marketing in the moment : : the practical guide to using Web 3.0 marketing to reach your customers first /\ Michael Tasner
|
| Edition Statement
|
:
|
1st ed
|
| Publication Statement
|
:
|
Upper Saddle River, N.J. :: FT Press,, c2010
|
| Page. NO
|
:
|
xxvii, 224 p. ;; 22 cm
|
| ISBN
|
:
|
013708109X (hardback : alk. paper)
|
|
|
:
|
: 9780137081097 (hardback : alk. paper)
|
| Notes
|
:
|
Includes indexes
|
| Contents
|
:
|
The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back
|
| Abstract
|
:
|
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that's how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
|
| Subject
|
:
|
Electronic commerce
|
| Subject
|
:
|
Internet marketing
|
| Subject
|
:
|
Web 3.0
|
| |