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" Agricultural marketing and price analysis / "
F. Bailey Norwood and Jayson L. Lusk
Document Type
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BL
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Record Number
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712789
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Doc. No
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b534978
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Main Entry
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Norwood, F. Bailey
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Title & Author
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Agricultural marketing and price analysis /\ F. Bailey Norwood and Jayson L. Lusk
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Publication Statement
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Upper Saddle River, N.J. :: Pearson/Prentice Hall,, c2008
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Page. NO
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xi, 445 p. :: ill., maps ;; 25 cm
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ISBN
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0132211211
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: 9780132211215
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Bibliographies/Indexes
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Includes bibliographical references (p. 407-412) and index
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Contents
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About economics -- Basic price analysis: supply and demand -- Advanced price analysis: mastering supply and demand -- Advanced price analysis: imperfect competition -- Agricultural prices -- The food marketing channel -- Empirical agricultural price analysis -- International agricultural trade -- Managing price through futures markets -- Strategic price setting -- Creative pricing schemes -- Consumer behavior and research -- The firm as a price taker -- Agriculture and society
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Abstract
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"Written for courses in agricultural marketing, agricultural price analysis, economics of agricultural marketing, and agribusiness marketing, this text offers a contemporary treatment of all the core agricultural price analyses and marketing topics covered in these undergraduate courses. The text also covers organization economics, such as tacit collusion and empirical price analysis using regression, and consumer research. Norwood and Lusk write in an informal tone, offering many colorful examples that are familiar to today's undergraduate students."--BOOK JACKET
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Subject
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Agricultural prices
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Subject
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Farm produce-- Marketing
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Subject
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Produce trade
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Dewey Classification
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338.1/3
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LC Classification
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HD9000.5.N62 2008
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HD9000.5.N62 2008
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Added Entry
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Lusk, Jayson
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