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" Advertising & IMC : "
Sandra Moriarty, Nancy Mitchell, William Wells
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BL
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| Record Number
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712799
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| Doc. No
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b534988
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| Main Entry
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Moriarty, Sandra E., (Sandra Ernst)
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| Title & Author
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Advertising IMC : : principles practice /\ Sandra Moriarty, Nancy Mitchell, William Wells
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| Edition Statement
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9th ed
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| Publication Statement
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Upper Saddle River, N.J. :: Prentice Hall/Pearson,, c2012
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| Page. NO
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xxviii, 657 p. :: ill. (chiefly col.) ;; 29 cm
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| ISBN
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0132163640 (alk. paper)
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: 013216373X
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: 9780132163644 (alk. paper)
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: 9780132163736
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Subject
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Advertising
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| Dewey Classification
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659.1
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| LC Classification
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HF5823.W455 2012
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HF5823.W455 2012
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| Added Entry
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Mitchell, Nancy,1950-
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Wells, William,1926-
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| Parallel Title
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Advertising & integrated marketing communication
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: Advertising and IMC
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| Cover Title
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Advertising & IMC :principles and practice
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