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" There's no business that's not show business : "
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
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BL
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| Record Number
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712928
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| Doc. No
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b535117
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| Main Entry
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Schmitt, Bernd
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| Title & Author
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There's no business that's not show business : : marketing in an experience culture /\ Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
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| Publication Statement
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Upper Saddle River, NJ :: Prentice Hall Financial Times,, [2004]
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, ©2004
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| Series Statement
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Financial Times Prentice Hall books
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| Page. NO
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xxxiii, 279 pages :: illustrations ;; 24 cm
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| ISBN
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0130471194
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| Bibliographies/Indexes
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Includes bibliographical references (pages 269-270) and index
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| Subject
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Branding (Marketing)
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Corporate image
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Customer relations
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| Dewey Classification
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659.1/52
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| LC Classification
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HF5415.13.S344 2004
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| Added Entry
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Rogers, David L.,1970-
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Vrotsos, Karen,1960-
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