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" Retailing management / "
Michael Levy, Barton A. Weitz
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BL
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| Record Number
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713157
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| Doc. No
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b535346
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| Main Entry
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Levy, Michael,1950-
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| Title & Author
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Retailing management /\ Michael Levy, Barton A. Weitz
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| Edition Statement
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Eight edition
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| Publication Statement
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New York :: McGraw-Hill/Irwin,, [2012]
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, ©2012
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| Page. NO
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xxvii, 675 pages :: illustrations (some color), color maps ;; 29 cm
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| ISBN
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0073530026
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: 1259010171
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: 9780073530024
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: 9781259010170
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| Bibliographies/Indexes
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Includes bibliographical references and indexes
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| Contents
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Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Managing the store -- Store layout, design, and visual merchandising -- Customer service
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| Abstract
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"Retailing Management by Levy and Weitz maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services. The Eight Edition of Retailing Management emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry"--Back cover
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| Subject
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Retail trade-- Management
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| Dewey Classification
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658.8/7
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| LC Classification
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HF5429.L4828 2012
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| Added Entry
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Weitz, Barton A.
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