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" Consumer behavior & marketing strategy / "
J. Paul Peter, Jerry C. Olson
| Document Type
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BL
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| Record Number
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713181
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| Doc. No
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b535370
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| Main Entry
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Peter, J. Paul
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| Title & Author
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Consumer behavior marketing strategy /\ J. Paul Peter, Jerry C. Olson
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| Edition Statement
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9th ed
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| Publication Statement
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New York :: McGraw-Hill Irwin,, c2010
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| Page. NO
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xix, 554 p. :: ill. ;; 27 cm
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| ISBN
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0071267816 (pbk.)
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: 0073404764 (alk. paper)
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: 9780071267816 (pbk.)
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: 9780073404769 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy
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| Subject
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Consumer behavior
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| Subject
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Marketing
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5415.3.P468 2010
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| Added Entry
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Olson, Jerry C., (Jerry Corrie),1944-
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| Parallel Title
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Consumer behavior and marketing strategy
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