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" Management information systems / "
James A. O'Brien, George M. Marakas
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BL
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| Record Number
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713204
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| Doc. No
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b535393
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| Main Entry
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O'Brien, James A.,1936-
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| Title & Author
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Management information systems /\ James A. O'Brien, George M. Marakas
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| Edition Statement
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10th ed
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| Publication Statement
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New York :: McGraw-Hill/Irwin,, c2011
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| Page. NO
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xxxiii, 673 p. :: col. ill., col. map ;; 29 cm
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| ISBN
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0073376817 (alk. paper)
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: 9780073376813 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and indexes
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| Abstract
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The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
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| Subject
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Information storage and retrieval systems
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| Subject
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Management information systems
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| Added Entry
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Marakas, George M
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