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" Firebrands : "
Michael Moon ; with Doug Millison
| Document Type
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BL
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| Record Number
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713259
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| Doc. No
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b535448
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| Main Entry
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Moon, Michael, (Michael Jay)
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| Title & Author
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Firebrands : : building brand loyalty in the Internet age /\ Michael Moon ; with Doug Millison
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| Publication Statement
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Berkeley, Calif. :: Osborne/McGraw-Hill,, 2000
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| Page. NO
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xviii, 318 pages :: illustrations ;; 24 cm
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| ISBN
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0072124490
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: 9780072124491
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| Notes
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Includes index
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| Contents
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Ch. 1. Firebrands and the New Brand eState -- Ch. 2. Brand Fundamentals -- Ch. 3. Building Brands Offline -- the Branding Tradition -- Ch. 4. Firebrands -- Ch. 5. The Seven Best Practices of Firebranding -- Ch. 6. Firebranding in Action: Five Prospective Business Models -- Ch. 7. Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand -- Ch. 8. Futureproofing Your Firebrand
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| Subject
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Brand choice
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Brand loyalty
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| Subject
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Internet marketing
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Web site development
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| Dewey Classification
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658.8/27
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| LC Classification
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HF5415.1265.M66 2000
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| Added Entry
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Millison, Doug
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