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" The power of real-time social media marketing : "
by Beverly Macy, Teri Thompson
| Document Type
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BL
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| Record Number
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713267
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| Doc. No
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b535456
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| Main Entry
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Macy, Beverly
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| Title & Author
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The power of real-time social media marketing : : how to attract and retain customers and grow the bottom line in the globally connected world /\ by Beverly Macy, Teri Thompson
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| Publication Statement
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New York :: McGraw-Hill,, c2011
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| Page. NO
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xxii, 244 p. :: ill., map ;; 24 cm
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| ISBN
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0071752633 (alk. paper)
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: 9780071752633 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens
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| Abstract
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Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. --from publisher description
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| Subject
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Internet marketing
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Marketing
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Online social networks
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Social media
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.M325 2011
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| Added Entry
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Thompson, Teri
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