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" The product manager's desk reference "
Steven Haines
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BL
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| Record Number
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713327
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| Doc. No
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b535516
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| Main Entry
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Haines, Steven
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| Title & Author
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The product manager's desk reference\ Steven Haines
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| Publication Statement
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New York :: McGraw-Hill,, 2008, c2009
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| Page. NO
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xxxix, 704 p. :: ill. ;; 25 cm
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| ISBN
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0071591346
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: 9780071591348
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| Bibliographies/Indexes
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Includes bibliographical references (p. 685-688) and index
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| Subject
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Business forecasting
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Marketing, Handbooks, manuals, etc
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New products
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Product differentiation
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| Subject
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Product management, Handbooks, manuals, etc
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| Added Entry
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Ohio Library and Information Network
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