| Document Type
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BL
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| Record Number
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713336
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| Doc. No
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b535525
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| Main Entry
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Granger, Russell H
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| Title & Author
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The 7 triggers to yes : : the new science behind influencing people's decisions /\ Russell H. Granger
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| Publication Statement
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New York :: McGraw-Hill,, c2008
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| Page. NO
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xviii, 249 p. :: ill. ;; 24 cm
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| ISBN
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0071544372 (alk. paper)
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: 9780071544375 (alk. paper)
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| Notes
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Includes index
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| Contents
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The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap
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| Subject
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Business communication-- Psychological aspects
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| Subject
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Management-- Psychological aspects
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| Subject
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Persuasion (Psychology)
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| Dewey Classification
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658.4/5
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| LC Classification
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HF5718.G73 2008
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HF5718.G73 2008
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| Parallel Title
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Seven triggers to yes
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