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" Madison & Vine : "
Scott Donaton
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BL
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| Record Number
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713419
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| Doc. No
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b535608
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| Main Entry
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Donaton, Scott
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| Title & Author
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Madison Vine : : why the entertainment and advertising industries must converge to survive /\ Scott Donaton
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| Publication Statement
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New York :: McGraw-Hill,, [2004]
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, ©2004
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| Page. NO
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xvii, 202 pages ;; 22 cm
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| ISBN
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0071436847
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: 9780071436847
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| Bibliographies/Indexes
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Includes bibliographical references (pages 187-193) and index
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| Abstract
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"The once-clear line between commerce and creative has become increasingly blurred. Mass marketers faced with fast-changing technologies and attitudes are being forced to abandon their staid, comfortable push model in favor of a consumer-controlled pull model, in effect moving from intrusion to invitation."
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"Madison & Vine provides a front-row seat to this unfolding story. Written by Advertising Age editor Scott Donaton, who has played a central role in understanding and facilitating the new intersection between content and commerce, this valuable book explains what is happening and why. High-profile professionals from every corner and faction detail their successes and failures at reviving long-fractured pathways to the hearts and minds of today's consumer."--Jacket
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| Subject
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Advertising-- United States
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| Subject
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Performing arts-- United States
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| Dewey Classification
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659.1/0973
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| LC Classification
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HF5821.D545 2004
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| Parallel Title
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Madison and Vine
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