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" The new direct marketing : "


Document Type : BL
Record Number : 713498
Doc. No : b535687
Title & Author : The new direct marketing : : how to implement a profit-driven database marketing strategy /\ David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]
Edition Statement : 3rd ed
Publication Statement : New York :: McGraw-Hill,, c1999
Page. NO : xx, 716 p. :: ill. ;; 29 cm
ISBN : 0070130701
: : 0070580561
Bibliographies/Indexes : Includes bibliographical references and index
Subject : Database management
Subject : Database marketing
Subject : Direct marketing-- Data processing
Subject : Direct marketing-- Statistical methods
Subject : Internet marketing
Dewey Classification : ‭658.8/4‬
LC Classification : ‭HF5415.126‬‭.N48 1999‬
Added Entry : Batra, Rajeev
Added Entry : David Shepard Associates
copyhttps://lib.clisel.com/site/catalogue/713498
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