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" Predictably irrational : "
Dan Ariely.
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BL
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| Record Number
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713607
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| Doc. No
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b535796
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| Main Entry
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Ariely, Dan.
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| Title & Author
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Predictably irrational : : the hidden forces that shape our decisions /\ Dan Ariely.
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| Edition Statement
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First edition.
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| Publication Statement
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New York, NY :: Harper,, [2008]
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, ©2008
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| Page. NO
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xxii, 280 pages :: illustrations ;; 23 cm
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| ISBN
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0007256523
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: 0007256531
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: 006135323X
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: 9780007256525
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: 9780007256532
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: 9780061353239
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| Bibliographies/Indexes
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Includes bibliographical references (pages 259-267) and index.
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| Contents
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1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
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| Abstract
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An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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| Subject
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Consumer behavior.
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Decision making.
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Economics-- Psychological aspects.
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| Dewey Classification
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153.8/3
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| LC Classification
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BF448.A75 2008
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