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" How to cut it in the media : "


Document Type : BL
Record Number : 714273
Doc. No : b536423
Main Entry : Tingy Simoes.
Title & Author : How to cut it in the media : : a PR manual for aesthetic plastic surgeons professionals in cosmetic medicine\ Tingy Simoes.
Publication Statement : Boca Raton, Fla: CRC Press, 2013
Page. NO : (120 Seiten) : Illustrationen
ISBN : 1842145495
: : 1842145509
: : 9781842145494
: : 9781842145500
Contents : Botox Babylon. Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR. Proactive PR. What Is Newsworthy? Knowing Your Audience. Tools of the Trade. Pitching to Journalists. Interview Techniques. Social Media. Conclusions.
Subject : Physicians -- Life skills guides.
Subject : Physicians.
Subject : Plastic surgeons -- Public relations.
Added Entry : Tingy Simoes
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