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" Greentailing and other revolutions in retail : "
Neil Z. Stern, Willard N. Ander.
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BL
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| Record Number
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714457
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b536607
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| Main Entry
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Neil Z. Stern, Willard N. Ander.
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| Title & Author
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Greentailing and other revolutions in retail : : hot ideas that are grabbing customer's attention and raising profits\ Neil Z. Stern, Willard N. Ander.
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| Publication Statement
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Hoboken, N.J: Wiley, 2010
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| Page. NO
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(xxviii, 241 Seiten) : Illustrationen
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| ISBN
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0470288582
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: 0470392932
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: 0470445068
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: 1119197392
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: 9780470288580
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: 9780470392935
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: 9780470445068
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: 9781119197393
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| Abstract
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An introduction to greentailing and the five other biggest trends in the retail business. In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and in.
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| Subject
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Retail trade -- Management.
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| Added Entry
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Neil Z Stern
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Willard N Ander
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