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" How to win customers in the digital world : "
Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen ...
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BL
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| Record Number
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715724
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b537878
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| Main Entry
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Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen ...
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| Title & Author
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How to win customers in the digital world : : total action or fatal inaction\ Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen ...
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| Publication Statement
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Berlin Springer, 2000
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| Page. NO
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XX, 244 Seiten Diagramme
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| ISBN
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3540665757
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: 3540761810
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: 9783540665755
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: 9783540761815
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| Contents
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1 - The Politics of Funding: Justifying Your Existence.- 1. Making a Business Case for Usability and Beyond - the Fight for Survival.- 2. Selling Usability Services.- 2 - The Politics of Set Up: What to Do with the Money once You Have Got it.- 3. Overcoming Inertia within a Large Organization.- 4. Integrating Usability into Systems Development.- 5. A Structured Approach to User Interface Design.- 6. Making Usability Part of the Culture.- 3 - The Politics of Survival: Keeping Usability on the Political Map.- 7. A Change is as Good as a Test.- 8. Consultants with Clout.- 9. Cultivating an Effective Client Relationship to Promote a User-Centred Culture.- 4 - The Politics of Expansion: How to Work Effectively on an International, Multi-Cultural Level.- 10. "Oh, so That's the Way You Do it over There!".- 11. Spreading the Word: Introducing Usability Evaluation on an International Scale.- 12. Standards and Style Guides - A Cross-Cultural Perspective.- 13. Usability Practice in the United States: Perception versus Reality.- 14. Round the World in 18 Days.
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Electronic Commerce.
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Internet.
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Kundenbetreuung.
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Al Dunn
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Martijn Hoogeweegen
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Peter Vervest
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