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" Use of Market Data in the Recruitment of High Potentials : "


Document Type : BL
Record Number : 716544
Doc. No : b536228
Main Entry : by Jan Posthumus.
Title & Author : Use of Market Data in the Recruitment of High Potentials : : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry\ by Jan Posthumus.
Publication Statement : Wiesbaden: Springer Fachmedien Wiesbaden, 2015
Page. NO : XIX, 203 Seiten : Illustrationen
ISBN : 3658103752
: : 3658103760
: : 9783658103750
: : 9783658103767
Contents : Management and Identification of High Potentials.- Marketing Concepts.- Marketing within Human Resources.- Market Research.- Contingency Theory.- Implications for Recruiters and Corporate HR.
Abstract : In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry.
Subject : Economics.
Subject : Marketing
Subject : Marketing.
LC Classification : ‭HD8039.D74‬‭B953 2015‬
Added Entry : Jan Posthumus
copyhttps://lib.clisel.com/site/catalogue/716544
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