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" The price of global health : "
Ed Schoonveld.
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BL
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| Record Number
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717121
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b536806
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| Main Entry
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Ed Schoonveld.
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| Title & Author
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The price of global health : : drug pricing strategies to balance patient access and the funding of innovation\ Ed Schoonveld.
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| Edition Statement
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Second ed
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| Publication Statement
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London ; New York: Routledge, 2016
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| Page. NO
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xxxiii, 455 pages : color illustrations ; 25 cm
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| ISBN
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1472438809
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: 9781472438805
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| Notes
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Originally published 2015 by Gower Publishing.
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| Contents
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Drug market access and pricing basics: The drug pricing challenge ; Payers ; Fundamentals of pricing ; Reference based pricing ; Health outcomes and health economics ; Features, benefits, value and price --;Structured market access and pricing approaches : Pricing and drug development ; Payer segmentation ; Key situation factors : the podium approach ; The best price framework to market access and pricing ; Payer value story --;Developing an integrated global strategy: Developing a global pricing strategy ; Public policy and ethical considerations ; Oncology and orphan drugs --;Payer and pricing research --;Market access and pricing strategy implementation: Corporate market access and pricing function ; Market access and pricing negotiations ; Risk sharing and managed entry agreements --;Key healthcare systems: United States --;Canada --;France --;Germany --;Italy --;Spain --;UK --;Japan --;Australia --;Brazil --;China --;India --;South Korea.
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| Abstract
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Public debate on the rising cost of new biotechnology drug treatments has intensified over the last few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments continues to rise as unhealthy lifestyles cause further increases in diabetes and cardiovascular disease. Global drug pricing is one of the most hotly debated yet least understood aspects of the pharmaceutical industry ... Ed Schoonveld explains how pharmaceutical prices are determined in a complex global payer environment and what factors influence the process. His insights will help a wide range of audiences, from healthcare industry professionals to policy makers and the broader public, to gain a better understanding of this highly complex and emotionally charged field. The Price of Global Health is recognized as a valued and unique reference book that covers a complete array of topics related to global pharmaceutical pricing. It contains an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access, general business and ethical considerations, and its implications for payers, physicians and patients. It is a much-needed and invaluable resource for anybody interested or involved in, or affected by, the development, funding and use of prescription drugs. In particular, it is of critical importance to pharmaceutical company executives and other leaders and professionals in commercialization and drug development, including marketing, business development, market access and pricing, clinical development, drug discovery, regulatory affairs, health outcomes, market research and public affairs. The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations. Furthermore, many country chapters have been substantially updated to reflect changes in the healthcare systems, including the Affordable Care Act in the US, AMNOG in Germany, medico-economic requirements in France and many other country-specific changes. Lastly, almost every chapter has been updated with new examples and illustrations.--Amazon web site.
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| Subject
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Drugs -- Prices.
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Medical care.
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Pharmaceutical industry -- Prices.
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Ed Schoonveld
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