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" Decision making in marketing and finance : "
P Koku
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BL
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| Record Number
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717860
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b537547
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| Main Entry
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P Koku
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| Title & Author
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Decision making in marketing and finance : : an interdisciplinary approach to solving complex ... organizational problems.\ P Koku
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| Publication Statement
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[Place of publication not identified]: Palgrave Macmillan, 2016
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| ISBN
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1349478822
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: 9781349478828
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| Contents
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1. Theory of the firm 2. The Customer Lifetime Value 3. Strategic Marketing Plan 4. Signaling in Marketing 5. New Product Introduction 6. Sales force Compensation and Management 7. Marketing Communication 8. Advertising 9. Pricing and Sales Promotion 10. Marketing Mistakes and Their Impact on the Firm Cases
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| LC Classification
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HD30.23P565 2016
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| Added Entry
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P Koku
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