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" Making radio : "
Steve Ahern.
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BL
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| Record Number
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718099
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| Doc. No
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b537787
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| Main Entry
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Steve Ahern.
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| Title & Author
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Making radio : : a practical guide to working in radio in the digital age\ Steve Ahern.
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| Edition Statement
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3rd ed
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| Publication Statement
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Crows Nest, N.S.W.: Allen & Unwin, 2011
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| Page. NO
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1 volume
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| ISBN
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1742372074
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: 9781742372075
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| Notes
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Previous edition: 2006.
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| Contents
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1. A history of radio in Australia --;2. Digital radio in Australia --;3. Radio 2.0 in the digital age --;4. The studio --;5. Broadcast laws and regulations --;6. Radio announcing --;7. Presentation --;8. Interviewing --;9. Producing --;10. Copywriting --;11. Audio production --;12. News --;13. Talkback --;14. Research and promotions --;15. Radio sales --;16. Programming --;17. Torque Radio: the Radio feature --;18. Radio comedy --;19. The transmission chain.
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| Abstract
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A practical guide for learning how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. This edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing.
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| Subject
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Radio authorship.
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| Subject
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Radio broadcasting.
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| Subject
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Radio programs.
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| LC Classification
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PN1991.5S748 2011
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| Added Entry
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Steve Ahern
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