| Document Type
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BL
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| Record Number
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718464
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| Doc. No
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b538152
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| Main Entry
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edited by Tom Watson.
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| Title & Author
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Latin American and Caribbean Perspectives on the Development of Public Relations: : Other Voices\ edited by Tom Watson.
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| Publication Statement
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London: Palgrave Macmillan UK : Imprint : Palgrave Pivot, 2014
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| Series Statement
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National perspectives on the development of public relations.
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| Page. NO
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(102 pages)
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| ISBN
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1137404329
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: 9781137404329
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| Contents
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1. Introduction; Tom Watson --;2. Argentina; Carolina Andrea Carbone and Manuel Montaner Rodr̕guez --;3. Brazil; Paulo Nassar, Luiz-Alberto de Farias and Mateus Furlanetto --;4. The Caribbean; Carroll Edwards --;5. Central America; Carmen Mayela Fallas --;6. Colombia; Luis Horacio Botero Montoya, Mar̕a Alejandra Jim̌nez Ospina and Nora Elena Botero Escobar --;7. Mexico; Jorge Alberto Hidalgo Toledo and Carlos Bonilla Gutǐrrez --;8. Peru; Amybel S̀nchez de Walther.
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| Abstract
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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
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| Subject
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Business.
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Marketing.
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| Subject
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Public relations.
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| LC Classification
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HD59.6.L29E358 2014
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| Added Entry
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Tom Watson
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