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" Subliminal persuasion : "
Dave Lakhani.
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BL
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| Record Number
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719441
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| Doc. No
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b539133
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| Main Entry
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Dave Lakhani.
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| Title & Author
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Subliminal persuasion : : influence marketing secrets they don't want you to know\ Dave Lakhani.
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| Publication Statement
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Hoboken, N.J.: John Wiley & Sons, ©2008.
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| Page. NO
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(xxii, 202 pages)
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| ISBN
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0470282096
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: 1281381462
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: 9780470282090
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: 9781281381460
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| Contents
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Creating message contagion --;Leverage applied propaganda --;Position and package your legend --;Control the emotion and the content --;Get a real endorsement --;Understand beliefs and true believers --;Harness the power of the people's media --;Deliver the experience --;The subliminal power of words --;Creating a cult following --;Seduction.
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| Abstract
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If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others.
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| Subject
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Marketing -- Psychological aspects.
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Subliminal advertising.
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Subliminal projection.
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| LC Classification
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HF5827.9D384 2008
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| Added Entry
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Dave Lakhani
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