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" A fine line : "
Hartmut Esslinger.
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BL
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| Record Number
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719523
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| Doc. No
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b539215
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| Main Entry
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Hartmut Esslinger.
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| Title & Author
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A fine line : : how design strategies are shaping the future of business\ Hartmut Esslinger.
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| Edition Statement
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1st ed
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| Publication Statement
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San Francisco, CA: Jossey-Bass, ©2009.
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| Page. NO
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(xiv, 183, [8] pages of plates) : illustrations
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| ISBN
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0470500395
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: 0470500417
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: 9780470500392
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: 9780470500415
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| Contents
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Design-driven strategy: staking a claim in the creative economy --;True lies: the role of leadership in innovation --;Designing to win: the creative business strategy --;Minds beat money: the innovation process, step by step --;A business design revolution: the greening of planet, inc. --;Design-driven strategies for better business--and a better world --;The factories.
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| Abstract
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A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc. , A Fine Line reveals the secrets to better business through better design.
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| Subject
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BUSINESS ECONOMICS -- Development -- Business Development.
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| Subject
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Industrial design.
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New products.
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| LC Classification
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TS171.H378 2009
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| Added Entry
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Hartmut Esslinger
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