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" Luxury sales force management : "
Michaela Merk.
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BL
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| Record Number
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719941
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| Doc. No
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b539634
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| Main Entry
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Michaela Merk.
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| Title & Author
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Luxury sales force management : : strategies for winning over your brand ambassadors\ Michaela Merk.
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| Publication Statement
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[Basingstoke]: Palgrave Macmillan, 2014
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| ISBN
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1137347449
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: 9781137347442
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| Contents
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How brand relationships influence daily business operations --;How relationships between salespeople and brands become emotional --;How top management can win salespeople's heart the four strategies --;How brands can make frontline salespeople's heart beat --;Top 10 'heart-winners' through brand perception --;How brands can benefit from strong sales force brand relationships --;Why retailers should establish strong relationships between salespeople and private brands --;How salesperson characteristics influence their relationships with brands --;Do managers think like salespeople? --;Sales force brand relationships: a given phenomenon or a building process? --;Implications for brands and retailers.
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| Abstract
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The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.
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| Subject
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Luxuries.
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Sales marketing.
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| Subject
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Sales force management.
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| LC Classification
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HF5438.25M534 2014
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| Added Entry
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Michaela Merk
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