| Document Type
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BL
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| Record Number
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720142
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| Doc. No
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b539837
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| Main Entry
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Michael S. Wynn-Williams.
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| Title & Author
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Surfing the global tide : : automotive giants and how to survive them\ Michael S. Wynn-Williams.
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| Publication Statement
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Basingstoke [England] ; New York: Palgrave Macmillan, 2009
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| Page. NO
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xi, 271 p. : il
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| ISBN
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0230233597
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: 0230579248
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: 9780230233591
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: 9780230579248
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| Contents
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Raising the leviathan --;Fundamentals of scale --;Economies of scale in the automobile industry --;Structuring the firm --;Constructing the automobile industry paradigm --;Approximating to the automobile industry paradigm --;Opening the door to China --;The paradigm in the automobile industry of the future --;Epilog 2009: the battle for the United States.
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| Abstract
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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
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| Subject
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Industria automotriz.
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| LC Classification
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HD9710.A2M534 2009
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| Added Entry
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Michael S Wynn-Williams
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