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" Recreation, event, and tourism businesses : "
Robert E. Pfister, Patrick T. Tierney.
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BL
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| Record Number
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721159
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b540865
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| Main Entry
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Robert E. Pfister, Patrick T. Tierney.
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| Title & Author
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Recreation, event, and tourism businesses : : start-up and sustainable operations\ Robert E. Pfister, Patrick T. Tierney.
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| Publication Statement
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Champaign, IL: Human Kinetics, [2009] ©2009
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| Page. NO
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(ix, 285 pages) : illustrations
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| ISBN
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073608570X
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: 1450403832
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: 1450418988
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: 1450488838
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: 9780736085700
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: 9781450403832
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: 9781450418980
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: 9781450488839
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| Contents
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Pt. 1. Preparation --;pt. 2. Planning basics --;pt. 3. Management principles and practices --;pt. 4. Pulling the plan together.
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| Abstract
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Offers an overview of the recreation, event and tourism (RET) field and the business planning process. This book explains how the industry works and examines the components of commercial RET businesses. It describes how companies are started, operated and managed, including information on service issues, risk management, finance and marketing.
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| Subject
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Recreation industry -- Management.
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SPORTS RECREATION -- General.
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| Subject
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Tourism -- Management.
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| LC Classification
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GV188.R634 9999
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| Added Entry
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Patrick T Tierney
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Robert E Pfister
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