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" Beyond mobile : "
M Lindgren
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BL
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| Record Number
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721498
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b541205
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| Main Entry
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M Lindgren
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| Title & Author
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Beyond mobile : : people, communications and marketing in a mobilized world.\ M Lindgren
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| Publication Statement
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[Place of publication not identified]: Palgrave Macmillan, 2014
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| ISBN
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1349430900
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: 9781349430901
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| Contents
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Introduction PART I: THE CONTEXT What is the Mobile Marketplace really about ? The Topography of Mobility, Information and Marketing Humans as Mobile Creatures PART II: CONDITIONS, DRIVING FORCES AND TRENDS Technology, People, Institutions and the Economy Technology Institutions People Economics The New Marketing Logic PART III: THE ARENA Players in the Mobile Marketplace Digression: The Future of the Mobile Marketplace, according to Users and Experts PART IV: TOMORROW'S MOBILE MARKETPLACE The Mobile Marketplace in 2007 Four Pictures of Mobile Tomorrows
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| LC Classification
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HE9713.M556 2014
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| Added Entry
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M Lindgren
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