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" The British newspaper industry : "
John Hill.
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BL
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| Record Number
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721742
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b541450
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| Main Entry
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John Hill.
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| Title & Author
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The British newspaper industry : : the future of the regional press\ John Hill.
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| Publication Statement
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Houndmills, Basingstoke, Hampshire ; New York, NY: Palgrave Macmillan, 2016
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| Page. NO
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x, 241 p. : 22 cm.
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| ISBN
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1349574449
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: 9781349574445
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| Contents
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Introduction1. What Explains the Persistence of a Local Press? 2. Communities and their Media3. Communities - What They Are!4. The History of a Crisis Internal Factors 5. The History of a Crisis External Factors6. The Present State of Play7. Newspapers in Decline8. The Growth of Alternative Media9. Anticipating the Future10. Transitioning to a New Order11. Generic Strategies12. Strategies for a Turbulent Future13. Mechanisms of Local Media14. Newspaper Production15. Digital Printing16. Marketing Advertising Space17. Marketing the Product18. Resource Partitioning19. Value Activities20. Measuring the Field21. ...Endgame?
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| Subject
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Journalism, Regional -- Great Britain.
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Newspaper publishing -- Great Britain.
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| LC Classification
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N5124.R44J646 2016
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| Added Entry
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John Hill
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