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" Television audiences across the world : "
edited by Jérôme Bourdon and Cécile Méadel.
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BL
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| Record Number
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722670
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b542382
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| Main Entry
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edited by Jérôme Bourdon and Cécile Méadel.
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| Title & Author
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Television audiences across the world : : deconstructing the ratings machine\ edited by Jérôme Bourdon and Cécile Méadel.
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| Publication Statement
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[Basingstoke]: Palgrave Macmillan, 2014
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| Page. NO
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(xiv, 274 pages) : illustrations
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| ISBN
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1137345101
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: 9781137345103
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| Contents
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Introduction; Jrme Bourdon and Ccile M̌adel --;PART I: INVENTING MEASUREMENT --;1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980; Stefan Schwarzkopf --;2. Still the British Model? The BARB versus Nielsen; Marc Balnaves --;3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010; Philip Savage and Alexandre Svigny --;4. The Monopoly that Won't Divide: France's M̌diam̌trie; Jrme Bourdon and Ccile M̌adel --;5. Pioneering the Peoplemeter: German Public Service; Susanne Vollberg --;PART II: APPROPRIATING AUDIENCE FIGURES --;6. Power Games: Audience Measurement as a Mediation Between Actors in India; Santanu Chakrabarti --;7. Imagining Audiences in Brazil: Class, 'Race' and Gender; Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar --;8. From Referee to Scapegoat, but still Referee: Auditel in Italy; Massimo Scaglioni --;9. Domestication of Anglo-Saxon Conventions and Practices in Australia; Mark Balnaves --;10. Market Requirements and Political Challenges: Russia Between Two Worlds; Elena Johansson and Sergey Davydov --;PART III: CONFRONTING CHANGES --;11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television; Ann-Marie Murray --;12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US; Philip Napoli --;13. Challenges of Digital Innovations: A Set-Top Box Based Approach; Katrien Berte and Tom Evens --;14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences; Jakob Bjur.
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| Abstract
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This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
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| Subject
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Television programs -- Rating.
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| Subject
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Television viewers.
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TV society.
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| LC Classification
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HE8700.65E358 2014
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| Added Entry
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Cécile Méadel
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Jérôme Bourdon
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