| Document Type
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BL
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| Record Number
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722698
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| Doc. No
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b542410
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| Main Entry
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Erdener Kaynak
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| Title & Author
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Cross-National and Cross-Cultural Issues in Food Marketing.\ Erdener Kaynak
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| Publication Statement
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Hoboken: Taylor and Francis, 2014
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| Page. NO
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(192 pages)
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| ISBN
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1317957245
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: 9781317957249
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| Contents
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Cover; Half Title; Title; Copyright; CONTENTS; Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future; An Analysis of the Linkage Between Agricultural Exports and Economic Growth in Pakistan; Ethnic Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest; Quality Policy and Consumer Behavior: The Case of Beef in Spain; Current Status and Competitiveness of U.S. Poultry Exports; Pan-European Food Market Segmentation: An Application to the Yoghurt Market in the EU; Index.
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| Abstract
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Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas.
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| Subject
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Export marketing -- Cross-cultural studies.
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| Subject
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Farm produce -- Marketing -- Cross-cultural studies.
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| Subject
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Food -- Marketing -- Cross-cultural studies.
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| LC Classification
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HD9000.5E734 2014
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| Added Entry
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Erdener Kaynak
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