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" Coping with Retail Giants : "
by A. Coskun Samli.
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BL
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| Record Number
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723221
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b542935
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| Main Entry
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by A. Coskun Samli.
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| Title & Author
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Coping with Retail Giants : : Gaining an Edge Over Discounters\ by A. Coskun Samli.
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| Publication Statement
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New York: Palgrave Macmillan US : Imprint : Palgrave Macmillan, 2015
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| Page. NO
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(XVIII, 209 pages :)
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| ISBN
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1137476346
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: 1137476354
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: 1349501972
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: 9781137476340
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: 9781137476357
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: 9781349501977
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| Contents
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Machine generated contents note: --;Dedication --;Preface --;Acknowledgements --;About this Book --;Introduction --;1. Pre-opening Preparations --;2. Retail Marketing Strategy Development --;3. Fitting into Multi-Layered Retail Competition --;4. Major Trends in the Retailing Sector which Independents Must Know --;5. The Retail Evolution --;6. Capitalizing on Market Potentials --;7. Consumer Behavior and Retail Strategy --;Appendix to 7 The High Touch Effect --;8. Strategy Alternatives --;9. Developing Measuring, and Managing Store Image --;10. People are our Strength --;11. We Must Communicate with our Market --;12. Developing a Merchandise Mix --;13. Pricing Strategies --;14. Being Connected to a Supply Chain --;15. Store Performance Evaluation --;Postscript.
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| Abstract
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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
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| Subject
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Business.
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Entrepreneurship.
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Marketing research.
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| LC Classification
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HF5429.B933 2015
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| Added Entry
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A Coskun Samli
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