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" Psychology of relationship banking : "


Document Type : BL
Record Number : 723700
Doc. No : b543415
Main Entry : James J. Lynch.
Title & Author : Psychology of relationship banking : : profiting from the psyche\ James J. Lynch.
Publication Statement : Abington, Cambridge: Gresham Books, 1996
Page. NO : xi, 228 pages : illustrations ; 25 cm
ISBN : 1855732440
: : 9781855732445
Contents : The changing anatomy of banking relationships; The new realities of relationship banking; Rethinking the role of psychology in banking; Psychology of relationship banking; Client profit, the psychological approach; Mapping the corporate psyche; Renewing banking relationship skills; Profiting from sound relationships.
Abstract : Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.
Subject : Bank marketing -- Psychological aspects.
Subject : Banks and banking -- Customer services -- Psychological aspects.
Subject : Customer relations -- Psychological aspects.
Added Entry : James J Lynch
copyhttps://lib.clisel.com/site/catalogue/723700
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