| Document Type
|
:
|
BL
|
| Record Number
|
:
|
723933
|
| Doc. No
|
:
|
b543650
|
| Main Entry
|
:
|
Herbert Meyers and Richard Gerstman.
|
| Title & Author
|
:
|
The visionary package : : using packaging to build effective brands\ Herbert Meyers and Richard Gerstman.
|
| Publication Statement
|
:
|
Houndmills, Basingstoke, Hampshire ; New York, N.Y.: Palgrave Macmillan, 2005
|
| Page. NO
|
:
|
(xiv, 242 pages) : illustrations
|
| ISBN
|
:
|
0230286917
|
|
|
:
|
: 1349510246
|
|
|
:
|
: 9780230286917
|
|
|
:
|
: 9781349510245
|
| Contents
|
:
|
Introduction: What is visionary packaging --;section 1. Packaging, from horseback to hypermarkets: The ubiquitous package ; The evolution of packaging ; The commercial power of packaging --;section 2. The consumer mindset: Package design and the consumer ; Consumer attitudes and concerns ; A broader view ; Emotional purchasing ; The lifestyle influence --;section 3. Connecting the package with the consumer: Shaping up ; The package in the retail store ; Wal-Mart and everyone else --;Packaging as a promotional tool ; The package on the road --;section 4. Trends in visionary packaging: Brand packaging ; The obvious is not always obvious ; The designer as a business partner ; Packaging politics ; Virtual packaging management ; All you need to know --;Section 5. The future of visionary packaging: Package opportunities and challenges ; What's ahead ; The information bubble ; The digital package ; New challenges for marketers and package designers ; On your mark --;get ready --;get set --;GO!
|
| Abstract
|
:
|
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier.
|
| Subject
|
:
|
Conditionnement (Emballage)
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Packaging.
|
| LC Classification
|
:
|
HF5770.H473 2005
|
| Added Entry
|
:
|
Herbert M Meyers
|
|
|
:
|
Richard Gerstman
|